Programmatic Advertising Cost Transparency (PACT)
Model how programmatic advertising fees impact working media efficiency.
About PACT
Programmatic Advertising Cost Transparency (PACT) is a free tool that helps you model different pricing scenarios and see how individual fees add up in a media plan.
Features
Free, no sign-up
Anyone can use PACT for free, and you don’t need to share your email or any personal information to use it.
Custom fee structures
Represent nearly any possible fee structure and compare up to three media plans side by side.
Save, load, and export
Save configurations that can be reloaded later or shared with colleagues. Export outputs to Excel with a single click.
Secure and privacy safe
PACT is designed to run entirely in your browser. That means none of the information you enter in the app leaves your device.